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PO Box 267926 |
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Chicago, IL 60626 |
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773-262-0760 | |
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| Great measure will be taken to make sure that services and programs match the need and community profile determined in the market analysis. We will strive to meet the balance of addressing large segments of individuals within the community realizing that we will never market to all the segments of the community. Rogers Park, Chicago is the first community in Chicago to be targeted. | |
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- Percent of the city's population |
2% |
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- THe Non-Hispanic White population is |
20,170 |
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- The Non-Hispanic Black or African American population is |
18,767 |
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- The Hispanic Population is |
17,639 |
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| Based on the above analysis of the Rogers Park community, Family Empowerment Centers will reach out to and service those families and individuals at the core of the community that are multi-ethnic and that make below $45,000 per year in household income. Individuals and families that have more need and are willing to work towards empowerment will be given priority to services and programs. Individuals and families that have needs greater than what our organization can meet will be referred to other agencies that are better able to invest long term in these individuals. |
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will be critical to our marketing strategy. We expect to market Family Empowerment Centers in such a way that people trust our name as an organization that makes a genuine difference in the lives of individuals, families and the health of the community. Through providing a quality program and individuals being empowered we expect that friends and family members of such individuals will want to utilize our services and be involved in our programs. We expect that individuals who benefit from our services will promote our services. |
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will enhance our market niche. In development of educational and empowerment classes that address various needs we will offer them on site and through secondary organizations as a form of marketing our organization. Understanding the felt needs within the community and meeting that need will draw people into our organization. |
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will be distributed in the community when classes are starting up and for special events. These brochures and flyers will be developed in a culturally sensitive manner consistent with the target group for which the program is offered. |
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